Types of Meta ad formats

The ad formats you can use depend on your advertising objective.

Your objective can also affect the placements (Facebook, Messenger, Instagram and Meta Audience Network) where your ads can appear.

We recommend using images of your product or brand.

See supported image formats for ads.

Adding movement to your ads can make them more eye-catching in Feed.

Lean more about video ads.

Carousel ads showcase up to 10 images or videos in a single ad, each with its own link.

Lean more about carousel ads.

Instant Experience is a fullscreen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services.

Lean more about Instant Experience.

The collection format features multiple products and opens as an Instant Experience when someone interacts with it. Your customers can discover, browse and purchase products from their phones in a visual and immersive way.

Lean more about collection ads.